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Phobia

A phobia is not an unusually strong dislike. It is a learned pattern in which avoidance is repeatedly rewarded, and the reward is immediate relief. That is why phobias are so durable, and why willpower is the wrong tool for them.

These posts cover how that pattern forms, what keeps it in place, and what has to happen for it to change, across emetophobia, agoraphobia, social anxiety, panic and the rest.

In this category

Emetophobia Phobia

Bia and Emetophobia.uk

David Kaneria, a UK CBT therapist who treats emetophobia exclusively, has joined the Bia directory. We asked him about his approach.

Emetophobia Exposure and response prevention

Bia and the Center for Anxiety and Behavior Therapy have Partnered!

We are excited to share that Bia and the Center for Anxiety and Behavior Therapy have partnered on the mission to make emetophobia recovery accessible to all. Read more about our exciting mission and expertise.

Phobia

Months of Changes and Improvements

We have been busy making a lot of changes and improvements to Bia and I am excited to share details of those changes here!

Exposure and response prevention Phobia

Custom Exposure Exercises

We are very excited to announce custom exposure exercises. Now you or your therapist can instantly create exposure activities specific to you, and practice your skills in our guided exposure flow. Read more.

Exposure and response prevention Phobia

Guided Exposure

Read about Guided Exposure, the only exposure tool that adapts to your input, slowing down when needed, and ensures your exposure sessions are successful.

Personal stories Phobia

Design Evolution of Bia

Take a quick look into how Bia has evolved over the past four years.

Personal stories Phobia

Bia - From Personal Project to Recovery Tool

Bia started out as a personal project during my recovery from emetophobia. Building it was a form of therapy, a way to learn about phobia and focus on recovery. Eventually, I knew it had the potential to help others take their life back.

Personal stories Phobia

Dance Like Everyone is Watching

This cheesy saying has had a positive impact on my emetophobia. It's a subtle but powerful mind shift. Don't dance like no one is watching, dance like everyone is watching, and you still don't care.

You deserve a life free from phobia

Bia turns exposure therapy into something you can actually practice: a personalized plan, guided exercises, and progress you can see.