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Who We Are

Built from lived experience

We suffered from phobia for decades. So we formed a team of experts and built Bia to make recovery possible for everyone.

William Schaller
William Schaller, Founder

I Believe You Can Recover

Hello, my name is Willy, founder of Bia. I suffered from emetophobia for most of my life and know first hand the misery and loneliness it can cause. During my recovery I built a tool to track my progress and help me practice. Over four years this tool transformed into Bia, now used by people around the world. I'm happy to share I have recovered from phobia and I believe you can too.

Elizabeth Fullerton
Elizabeth Fullerton, Co-Founder

From Bia User to Co-Founder

My name is Elizabeth, and I am Co-Founder of Bia. I came across an early version of Bia while working through my own phobia recovery and became one of its first users. I was already seeing a therapist, but once I added daily guided-exposure practice with Bia the impact on my recovery was immediate. I've since partnered with Willy to leverage my health-care background to build and expand Bia, and it's been incredibly meaningful to see the tool help others just as it helped me.

Our Mission is Your Recovery

Our mission at Bia is to help you overcome phobia by providing a safe place to learn and practice researched recovery techniques.

You deserve a life free from phobia.

A Team of Experts

Licensed psychologists, clinical counselors, and research scientists. Decades of treatment experience across all age groups.

Dr. David Russ
Dr. David Russ Psychologist
Dr. Laura Berssenbrugge
Dr. Laura Berssenbrugge Psychologist
Jaime Roche
Jaime Roche, LCSW Therapist
Jacob Reiter
Jacob Reiter Research Scientist
Kaitlyn Peters
Kaitlyn Peters, LPCC Therapist
Nancy Lagunas
Nancy Lagunas, AMFT Therapist
Ira Hays
Ira Hays, LCSW Therapist

Partners and Conferences

Bia is built in collaboration with leading academic researchers and found at national clinical conferences.

University of Utah
TEI Logo
ADAA ADAA 2026 Symposium Presentation
NASP NASP 2026 Miniskills Presentation

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Who We Help

See who Bia is built for including individuals, children, parents, therapists, and schools.

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