Built from lived experience
We suffered from phobia for decades. So we formed a team of experts and built Bia to make recovery possible for everyone.
This photo was my first time ever on a boat, something I had avoided for over 27 years. I loved it.
I Believe You Can Recover
Hello, my name is Willy, founder of Bia. I suffered from emetophobia for most of my life and know first hand the misery and loneliness it can cause. During my recovery I built a tool to track my progress and help me practice. Over four years this tool transformed into Bia, now used by people around the world. I'm happy to share I have recovered from phobia and I believe you can too.
Enjoying my first trip to Hawaii, a place I always wanted to go but never thought I'd be able to get to.
From Bia User to Co-Founder
My name is Elizabeth, and I am Co-Founder of Bia. I came across an early version of Bia while working through my own phobia recovery and became one of its first users. I was already seeing a therapist, but once I added daily guided-exposure practice with Bia the impact on my recovery was immediate. I've since partnered with Willy to leverage my health-care background to build and expand Bia, and it's been incredibly meaningful to see the tool help others just as it helped me.
Our Mission is Your Recovery
Our mission at Bia is to help you overcome phobia by providing a safe place to learn and practice researched recovery techniques.
You deserve a life free from phobia.
A Team of Experts
Licensed psychologists, clinical counselors, and research scientists. Decades of treatment experience across all age groups.
Partners and Conferences
Bia is built in collaboration with leading academic researchers and found at national clinical conferences.
ADAA 2026 Symposium Presentation
NASP 2026 Miniskills Presentation
Ready to start?
Choose your path to recovery
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