Finally, Specialized Recovery for Phobia
Self-Guided Recovery for Phobia
A structured, evidence-based program to help you overcome phobia at your own pace
Are you a therapist?
Access the provider portal →
Hear from people we've helped
"Bia changed my life. It gives you small steps to take every day and tracks your progress. I'm not done, but I already feel so much better and am doing so much more."
"I can tell this was built my someone who had phobia. They get it. The app lets you customize and take a little placement quiz. You can pause or exit whenever and it's very careful and explains every step. Thank you for making this"
"In short, this site is brilliant. The best help you will ever get apart from an in-person specialist, bar none."
"I feel extremely optimistic using this app and have already changed the way I think and feel more confident in stressful situations as I know what to do . It's also great that your mental health professionals can connect to your account and also have tools provided to them to help them help us."
"It starts with theory foundations and basic exposures and works you up an exposure hierarchy, helping you acclimate and build confidence."
"I love how the exposures are slow and very incremental. It's felt like what I imagine exposure therapy with a therapist would be like! The check ins are helpful and they really help me keep an eye on my anxiety levels while working on the exposures. I also appreciate the reminders to slow down! I'm only on chapter 3 but I'm feeling very optimistic"
Bia is a step-by-step interactive phobia recovery program. We use the gold-standard evidence-based approach (graduated exposure therapy) adapted to specific phobias and delivered as small daily exercises. There are never any tricks, traps, or surprises. You are in control every step of the way. Each supported phobia gets its own structured program: emetophobia, panic disorder, agoraphobia, social anxiety, contamination OCD, school phobia, school performance anxiety, separation anxiety, flying phobia, with support for custom phobias through our automated guided process. Bia is powered by a novel guided-exposure algorithm that adapts to your needs in real time, ensuring you are always getting effective practice. Bia is built by people with phobia along side therapists and researchers.
Common signs of phobia
- A specific object, situation, or sensation that triggers intense fear
- Physical symptoms (racing heart, sweating, panic-like episodes) at the trigger
- Avoidance behaviors organized around the trigger
- Interference with daily life: work, relationships, travel, sleep
- Anticipatory anxiety even when the trigger is not immediately present
- Significant time, money, or energy spent on avoidance or safety behaviors
Our clinical approach: exposure-based recovery, adapted to your specific phobia
Real results for people with Phobia
Across thousands of users around the world, 86% report reductions in their phobia severity, with measurable improvement typically beginning within the first 2 weeks of practice.
Choose the program built for you
We work with therapists and researches to build curated step-by-step programs.
Emetophobia
The specific fear of vomit or vomiting.
Explore the program →Agoraphobia
Avoidance of places where escape feels hard, transit, crowds, open spaces, or leaving home.
Explore the program →Panic
Fear of fear itself, racing heart, dizziness, the sense you might be dying.
Explore the program →Social Anxiety
Fear of being judged in social situations, with avoidance and post-event rumination.
Explore the program →Contamination OCD
Intrusive fears about germs or dirt, with compulsive washing or cleaning rituals.
Explore the program →School Phobia
School refusal and avoidance driven by anxiety.
Explore the program →School Performance Anxiety
Intense fear of tests, grades, or being called on, undermining school performance.
Explore the program →Separation Anxiety
Intense distress at separation from a caregiver, disrupting sleep, school, or family life.
Explore the program →Fear of Flying
Specific fear of air travel: turbulence, take-off, cabin, or losing control mid-flight.
Explore the program →Something Else
Build, track, and complete a step-by-step program specific to your unique needs.
Build your own program →Two paths to recovery from Phobia
Self-Guided
Recovery at your own pace, anytime
- Step-by-step guided recovery for Phobia
- Evidence-based lessons & exercises
- Practice anytime on web, iOS & Android
- Track your anxiety and progress over time
- Adults & children versions
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With a Therapist
Guided by a specialist, covered by many insurance plans
- Everything in Self-Guided, plus:
- Live video sessions with a phobia specialist
- Message your therapist anytime between sessions
- 10 weeks of Bia app access included
- Covered by most major insurance plans
Everything you need to overcome Phobia
Self-Guided Recovery
Your complete program for Phobia
- Step-by-step exposure program for Phobia
- Evidence-based lessons & exercises
- Practice anytime on web, iOS & Android
- Track your anxiety and progress over time
- Adults & children versions
Already working with a therapist?
Bia works perfectly alongside your existing therapy. Use it between sessions to practise exposures and reinforce what you're learning.
Start your programAre you a therapist?
Assign Bia exercises to your patients, track their progress between sessions, and supplement your practice with our provider portal.
Access provider portal →A program designed for you
For Individuals with Phobia
A personalized, self-paced program to help you reclaim the life you deserve. Work through structured lessons, exercises, and activities at your own pace.
Start your programFor Parents Supporting a Child
Bia's kids program uses age-appropriate exercises and engaging characters to help children face fears with parent lessons and support at every step.
Learn about Bia for kidsFor Clinicians Using Bia With Patients
Assign exposure, track patient progress, and access curated hierarchies for your clients through the provider portal.
View provider portalPartners and Conferences
Bia is built in collaboration with leading academic researchers and found at national clinical conferences.
ADAA 2026 Symposium Presentation
NASP 2026 Miniskills Presentation
This photo was my first time ever on a boat, something I had avoided for over 27 years. I loved it.
I Believe You Can Recover
Hello, my name is Willy, founder of Bia. I suffered from emetophobia for most of my life and know first hand the misery and loneliness it can cause. During my recovery I built a tool to track my progress and help me practice. Over four years this tool transformed into Bia, now used by people around the world. I'm happy to share I have recovered from phobia and I believe you can too.
After launching Bia many people, parents, and therapists starting asking us to support more phobias. Since then, we have carefully expanded to support more phobias, OCD, social anxiety, and more. It is a privilege to work on a tool to support your recovery.
Enjoying my first trip to Hawaii, a place I always wanted to go but never thought I'd be able to get to.
From Bia User to Co-Founder
My name is Elizabeth, and I am Co-Founder of Bia. I came across an early version of Bia while working through my own phobia recovery and became one of its first users. I was already seeing a therapist, but once I added daily guided-exposure practice with Bia the impact on my recovery was immediate. I've since partnered with Willy to leverage my health-care background to build and expand Bia, and it's been incredibly meaningful to see the tool help others just as it helped me.
Frequently Asked Questions
What is a phobia? How is it different from a fear?
Fear is a natural emotion we all feel. A phobia is when this fear response is disproportionate to the situation and negatively impacts our quality of life. Fear becomes a phobia when it dictates decisions you wouldn't otherwise make.
Will this work for me?
Bia is based on evidence-based approaches of Cognitive Behavioral Therapy, Exposure and Response Prevention, and Acceptance and Commitment Therapy. These methods are proven to be highly effective in treating phobia, OCD, and other forms of anxiety.
Will it work for my specific case?
It is very common to feel that your fear is special and treatment wont work. You will find that anxiety is less about the specific fear and more about the choices we make in response to this fear. This puts us in control of our recovery and also means we can use the same skills and techniques regardless of what specific thing we are afraid of. That said, Bia uses specially built lessons and exercises for each condition to help you build skills specific to your needs.
What if I have more than one phobia?
Bia lets you switch your condition at anytime. We recommend you choose the condition that is most impactful to your quality of life and address that one first. This will help you build skills that will generalize to all areas of life.
Is it possible to overcome phobia?
Yes. Research shows, recovery from phobia is possible. You don't have to settle for life with phobia.
What does it mean to overcome a phobia?
Imagine a life where phobia does not influence your decisions. Where you can go where you want, eat what you want, and do what you want without anxiety, or fear.
Can I use Bia by myself?
Yes. Bia is designed to work as a self-guided tool. It provides a personalized recovery plan, interactive lessons, and step-by-step guided exercises for practicing evidence-based recovery techniques.
Can I use Bia with a therapist?
Yes. Bia works great along side therapy. Your therapist can use our provider portal to personalize your recovery plan, assign custom exercises, and monitor your progress.
We can help you connect with a therapist near you. Get Connected
I am nervous to try it.
We built Bia to lower the barrier to the path of recovery. Bia never tricks, traps, or forces you in any way. The journey is built of small, incremental steps. You control the pace and order of your journey.
How long does it take?
Individual sessions on Bia are short and take 5 to 15 minutes. Bia builds a personalized step-by-step journey based on your unique needs, so completing the full journey is different for everyone. Typically, a journey includes over 55 exercises and 19 lessons across 9 milestones.
How much does it cost?
Bia is free to try. A subscription is required to unlock your full journey. If you are using Bia with a therapist, you may be eligible to receive Bia for free as part of your treatment. Ask your therapist today.
If you have an HSA/FSA plan, you can use it to purchase Bia by first receiving a letter of medical necessity from our partner, Flex. Use HSA/FSA
Ready to start?
Choose your path to recovery
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