Start Your Journey
Have an account? Log in

Forgot Password?
We never share your account data with third parties.
By creating an account, you agree to our
Terms of Service and Privacy Policy.
or continue with

Finally, specialized recovery for you

A structured, evidence-based program for anxiety, phobias, OCD, and more. Take your life back at your own pace.

“Bia changed my life. It gives you small steps to take every day and tracks your progress. I'm not done, but I already feel so much better and am doing so much more.”

App Store Review

“I can tell this was built by someone who had phobia. They get it. The app lets you customize and take a little placement quiz. You can pause or exit whenever and it's very careful and explains every step. Thank you for making this”

App Store Review

“In short, this site is brilliant. The best help you will ever get apart from an in-person specialist, bar none.”

Dr. David Russ, Clinical Psychologist

“I feel extremely optimistic using this app and have already changed the way I think and feel more confident in stressful situations as I know what to do . It's also great that your mental health professionals can connect to your account and also have tools provided to them to help them help us.”

App Store Review

“It starts with theory foundations and basic exposures and works you up an exposure hierarchy, helping you acclimate and build confidence.”

App Store Review

“I love how the exposures are slow and very incremental. It's felt like what I imagine exposure therapy with a therapist would be like! The check ins are helpful and they really help me keep an eye on my anxiety levels while working on the exposures. I also appreciate the reminders to slow down! I'm only on chapter 3 but I'm feeling very optimistic”

App Store Review

Real results with Bia

86% of users report reduced symptom severity
80,000+ exposure exercises completed on Bia
2 weeks average time to initial improvements based on user data

Measured with the APA Severity Measure for Specific Phobia across thousands of Bia users. See the data

How recovery works

Bia is a step-by-step interactive recovery program. We use the gold-standard evidence-based approach (graduated exposure therapy), adapted to what you are working on and delivered as small daily exercises. There are never any tricks, traps, or surprises. You are in control every step of the way. Each supported condition gets its own structured program, covering phobias, panic, social anxiety, OCD, health anxiety, and more, with support for other fears through our automated guided process. Bia is powered by a novel guided-exposure algorithm that adapts to your needs in real time, so you are always getting effective practice. Bia is built by people with lived experience alongside therapists and researchers.

Signs it may be time for support

  • A specific object, situation, or sensation that triggers intense fear
  • Physical symptoms (racing heart, sweating, panic-like episodes) at the trigger
  • Avoidance behaviors organized around the trigger
  • Interference with daily life: work, relationships, travel, sleep
  • Anticipatory anxiety even when the trigger is not immediately present
  • Significant time, money, or energy spent on avoidance or safety behaviors

Our clinical approach: exposure-based recovery, adapted to you

1
Bia builds you a personalised plan
2
Conquer each step with lessons and real-time guidance
3
You take your life back
Your Recovery Plan Incremental chapters
Building Skills
New Approaches
Reflection
Growth
Mastery
Refinement
Handling Setbacks
Beyond
Lesson Exercise Activity Challenge

Two paths to recovery

Bia

Self-Guided

Recovery at your own pace, anytime

  • Step-by-step guided recovery, built around you
  • Evidence-based lessons & exercises
  • Practice anytime on web, iOS & Android
  • Track your anxiety and progress over time
  • Adults & children versions
Bia +

With a Therapist

Get matched with a therapist, or invite your own

  • Everything in Self-Guided, plus:
  • 1-on-1 therapy sessions with a licensed therapist
  • We'll check your insurance coverage for you
  • Link your Bia account to share your progress
  • Your therapist may cover the cost of Bia

Everything you need to take your life back

Already working with a therapist?

Bia works perfectly alongside your existing therapy. Use it between sessions to practise exposures and reinforce what you're learning.

Start your program

Are you a therapist?

Assign Bia exercises to your patients, track their progress between sessions, and supplement your practice with our provider portal.

Access provider portal →

A program designed for you

Adults

For adults

A personalized, self-paced program to help you reclaim the life you deserve. Work through structured lessons, exercises, and activities at your own pace.

Start your program
Teens & Parents

For Parents Supporting a Teen

Bia for Teens gives your teen the standard program with mature content hidden, while you keep the parent PIN and can follow their progress.

Learn about Bia for teens
Children & Parents

For Parents Supporting a Child

Bia's kids program uses age-appropriate exercises and engaging characters to help children face fears with parent lessons and support at every step.

Learn about Bia for kids
Therapists

For Clinicians Using Bia With Patients

Assign exposure, track patient progress, and access curated hierarchies for your clients through the provider portal.

View provider portal

Partners and Conferences

Bia is built in collaboration with leading academic researchers and found at national clinical conferences.

University of Utah
Research partner
TEI Logo
Clinical partner
ADAA
ADAA 2026 Symposium Presentation
NASP
NASP 2026 Miniskills Presentation
World Confederation of Cognitive and Behavioural Therapies
WCCBT 2026 paper talk
Headshot of William Schaller, founder of Bia

This photo was my first time ever on a boat, something I had avoided for over 27 years. I loved it.

William Schaller, Founder

I Believe You Can Recover

Hello, my name is Willy, founder of Bia. I suffered from emetophobia for most of my life and know first hand the misery and loneliness it can cause. During my recovery I built a tool to track my progress and help me practice. Over four years this tool transformed into Bia, now used by people around the world. I'm happy to share I have recovered from phobia and I believe you can too.

Recovery is challenging, but you are not alone. Bia provides step-by-step interactive lessons and exercises to break the avoidance cycle and replace it with a cycle of progress and recovery.

Headshot of Elizabeth Fullerton, co-founder of Bia

Enjoying my first trip to Hawaii, a place I always wanted to go but never thought I'd be able to get to.

Elizabeth Fullerton, Co-Founder

From Bia User to Co-Founder

My name is Elizabeth, and I am Co-Founder of Bia. I came across an early version of Bia while working through my own phobia recovery and became one of its first users. I was already seeing a therapist, but once I added daily guided-exposure practice with Bia the impact on my recovery was immediate. I've since partnered with Willy to leverage my health-care background to build and expand Bia, and it's been incredibly meaningful to see the tool help others just as it helped me.

Up next

Who We Are

Read more about us and why you should choose Bia for your recovery.

Frequently Asked Questions

Is recovery possible?

Yes. Research shows recovery is possible. You don't have to settle for the way things are.

What does recovery look like?

Imagine a life where fear and anxiety don't make your decisions for you. Where you can go where you want, eat what you want, and do what you want.

Can I use Bia by myself?

Yes. Bia is designed to work as a self-guided tool. It provides a personalized recovery plan, interactive lessons, and step-by-step guided exercises for practicing evidence-based recovery techniques.

Can I use Bia with a therapist?

Yes. Bia works great alongside therapy. Your therapist can use our provider portal to personalize your recovery plan, assign custom exercises, and monitor your progress.

We can help you connect with a therapist near you. Get Connected

I am nervous to try it.

We built Bia to lower the barrier to the path of recovery. Bia never tricks, traps, or forces you in any way. The journey is built of small, incremental steps. You control the pace and order of your journey.

How long does it take?

Individual sessions on Bia are short and take 5 to 15 minutes. Bia builds a personalized step-by-step journey based on your unique needs, so completing the full journey is different for everyone. Typically, a journey includes over 55 exercises and 19 lessons across 9 milestones.

How much does it cost?

Bia is free to try. A subscription is required to unlock your full journey. If you are using Bia with a therapist, you may be eligible to receive Bia for free as part of your treatment. Ask your therapist today.

If you have an HSA/FSA plan, you can use it to purchase Bia by first receiving a letter of medical necessity from our partner, Flex. Use HSA/FSA

How is this different from everyday worry?

Everyone feels fear and worry. It becomes a problem when it is out of proportion to the situation and starts making decisions for you: where you go, what you eat, what you avoid. That is where structured practice helps.

Will this work for me?

Bia is based on evidence-based approaches of Cognitive Behavioral Therapy, Exposure and Response Prevention, and Acceptance and Commitment Therapy. These methods are proven to be highly effective in treating phobia, OCD, and other forms of anxiety.

Will it work for my specific case?

It is very common to feel that your fear is special and treatment wont work. You will find that anxiety is less about the specific fear and more about the choices we make in response to this fear. This puts us in control of our recovery and also means we can use the same skills and techniques regardless of what specific thing we are afraid of. That said, Bia uses specially built lessons and exercises for each condition to help you build skills specific to your needs.

What if I'm dealing with more than one thing?

Bia lets you switch your condition at anytime. We recommend you choose the condition that is most impactful to your quality of life and address that one first. This will help you build skills that will generalize to all areas of life.

Ready to start?

Choose your path to recovery

Bia app icon
Self-Guided with Bia Start at your own pace, cancel anytime
Get Started