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Press Kit

All about Bia, the phobia recovery app.

Bia
About Bia
One-liner

Bia is an evidence-based exposure therapy app that helps people, kids and adults alike, overcome phobias and anxiety, on their own or alongside a therapist.

Short paragraph

Bia is a dual-sided digital exposure therapy platform serving both clients and the providers who treat them. It supports phobias and anxiety disorders, including emetophobia, social anxiety, school phobia, separation anxiety, agoraphobia, panic, and contamination OCD. Designed by clinicians and built around proven exposure principles, Bia guides users through a personalized hierarchy of step-by-step exercises that gradually rebuild confidence. Available on web, iOS, and Android.

Long paragraph

Bia makes evidence-based exposure therapy accessible to anyone, anywhere. Most people with a phobia or anxiety disorder never receive specialized treatment, and traditional therapy can be hard to find, hard to afford, and hard to fit into daily life. Bia is a dual-sided platform: a step-by-step guided exposure tool for clients, paired with a free provider portal that lets therapists assign exercises, monitor progress, and adapt treatment between sessions. Users practice at their own pace with measurable progress and validated clinical scales built in. Therapists and schools use Bia as a between-session companion, and parents use it to support kids facing fears at home. Bia supports phobias including emetophobia, social anxiety, school phobia, separation anxiety, agoraphobia, panic, and contamination OCD, with content in English, Spanish, German, French, and Italian. The platform is HIPAA Compliant, privacy-first, and built as a true extension of therapy, not a replacement.

Founders

The people behind Bia

William Schaller

This photo was my first time ever on a boat, something I had avoided for over 27 years. I loved it.

William Schaller, Founder

I Believe You Can Recover

Hello, my name is Willy, founder of Bia. I suffered from emetophobia for most of my life and know first hand the misery and loneliness it can cause. During my recovery I built a tool to track my progress and help me practice. Over four years this tool transformed into Bia, now used by people around the world. I'm happy to share I have recovered from phobia and I believe you can too.

Elizabeth Fullerton

Enjoying my first trip to Hawaii, a place I always wanted to go but never thought I'd be able to get to.

Elizabeth Fullerton, Co-Founder

From Bia User to Co-Founder

My name is Elizabeth, and I am Co-Founder of Bia. I came across an early version of Bia while working through my own phobia recovery and became one of its first users. I was already seeing a therapist, but once I added daily guided-exposure practice with Bia the impact on my recovery was immediate. I've since partnered with Willy to leverage my health-care background to build and expand Bia, and it's been incredibly meaningful to see the tool help others just as it helped me.

Quick Facts

Bia at a glance

What it is
Step-by-step guided exposure therapy platform
Platform
Dual-sided: tools for clients and the providers who treat them
Available on
Web, iOS, Android
Conditions
Emetophobia, social anxiety, school phobia, separation anxiety, agoraphobia, panic, contamination OCD
For
Adults, kids, parents, therapists, schools
Average severity reduction
1.8 point average reduction in phobia severity, measured by the SMSP
Exposure exercises completed
90,000+ and counting
App Store rating
4.8 average across the iOS and Android stores
Languages
English, Spanish, German, French, Italian
Approach
Exposure and Response Prevention (ERP), guided by validated clinical scales
Privacy
HIPAA Compliant, privacy-first, no ads, no data sale
Web
biajourney.com
Brand Assets

Logos and icons

Right-click any tile to save, or click to open the full-size file. Please don't crop, recolor, or distort the logo.

Brand Colors

Palette

Primary palette used across the Bia product and brand.

Bia Purple
#776AC8
Purple Light
#9187D3
Purple 100
#BEB3FF
Purple 200
#D4CCFF
Purple 300
#E3DEFF
Purple 400
#EBE8FF
Bia Green
#55CCAA
Green Light
#E3F9F3
Honey
#FFD393
Honey Light
#FFF4E3
Coral
#FB7179
Coral Light
#FFE3E4
Slate
#4E4E4E
Ink
#1A1A2E
Share with your network

For the people you're trying to help

If you're a clinician, school counselor, or parent looking to point someone toward Bia, these are the most useful pages to share.

Therapists & clinics

How Bia fits into ERP between sessions, plus a free provider portal for assigning exercises and tracking progress.

Bia for therapists

Schools

For school counselors and administrators supporting kids with school phobia, separation anxiety, or social anxiety.

Bia for schools

Parents

A gentle, kid-friendly version of Bia parents can run with their child at home.

Bia for kids

Anyone curious

A short quiz that helps someone identify what they might be experiencing, with no signup required.

Phobia quiz

Our impact

Aggregated, anonymized severity data from thousands of users, published twice a year.

Impact report

Our story

Who built Bia, why, and the lived experience behind it.

Our story

Press inquiries

Writing about Bia, anxiety, exposure therapy, or digital mental health? We're happy to help with quotes, data, expert intros, or a product walk-through.

support@biajourney.com