All about Bia, the phobia recovery app.
Bia is an evidence-based exposure therapy app that helps people, kids and adults alike, overcome phobias and anxiety, on their own or alongside a therapist.
Bia is a dual-sided digital exposure therapy platform serving both clients and the providers who treat them. It supports phobias and anxiety disorders, including emetophobia, social anxiety, school phobia, separation anxiety, agoraphobia, panic, and contamination OCD. Designed by clinicians and built around proven exposure principles, Bia guides users through a personalized hierarchy of step-by-step exercises that gradually rebuild confidence. Available on web, iOS, and Android.
Bia makes evidence-based exposure therapy accessible to anyone, anywhere. Most people with a phobia or anxiety disorder never receive specialized treatment, and traditional therapy can be hard to find, hard to afford, and hard to fit into daily life. Bia is a dual-sided platform: a step-by-step guided exposure tool for clients, paired with a free provider portal that lets therapists assign exercises, monitor progress, and adapt treatment between sessions. Users practice at their own pace with measurable progress and validated clinical scales built in. Therapists and schools use Bia as a between-session companion, and parents use it to support kids facing fears at home. Bia supports phobias including emetophobia, social anxiety, school phobia, separation anxiety, agoraphobia, panic, and contamination OCD, with content in English, Spanish, German, French, and Italian. The platform is HIPAA Compliant, privacy-first, and built as a true extension of therapy, not a replacement.
This photo was my first time ever on a boat, something I had avoided for over 27 years. I loved it.
Hello, my name is Willy, founder of Bia. I suffered from emetophobia for most of my life and know first hand the misery and loneliness it can cause. During my recovery I built a tool to track my progress and help me practice. Over four years this tool transformed into Bia, now used by people around the world. I'm happy to share I have recovered from phobia and I believe you can too.
Enjoying my first trip to Hawaii, a place I always wanted to go but never thought I'd be able to get to.
My name is Elizabeth, and I am Co-Founder of Bia. I came across an early version of Bia while working through my own phobia recovery and became one of its first users. I was already seeing a therapist, but once I added daily guided-exposure practice with Bia the impact on my recovery was immediate. I've since partnered with Willy to leverage my health-care background to build and expand Bia, and it's been incredibly meaningful to see the tool help others just as it helped me.
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Primary palette used across the Bia product and brand.
If you're a clinician, school counselor, or parent looking to point someone toward Bia, these are the most useful pages to share.
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