Bia is your step-by-step guide to overcoming phobia and taking your life back.
Based on researched techniques, get started in just a few minutes, learn new skills, and track your progress.
How fear of flying shaped what Bia is today
Fear of flying responds to a specific three-part program: facts about flight safety, interoceptive exposure to motion sensations, and graduated in-vivo exposures from booking a ticket to boarding the plane. Bia structures all three with an accelerated pre-flight plan for those with a flight coming up. We added flying because the request volume was real and the engine fit.
This photo was my first time ever on a boat, something I had avoided for over 27 years. I loved it.
I Believe You Can Recover
Hello, my name is Willy, founder of Bia. I suffered from emetophobia for most of my life and know first hand the misery and loneliness it can cause. During my recovery I built a tool to track my progress and help me practice. Over four years this tool transformed into Bia, now used by people around the world. I'm happy to share I have recovered from phobia and I believe you can too.
Flying is one of the most-requested specific phobia programs we run. The fix is education, sensation work, and exposure, and Bia structures all three.
Enjoying my first trip to Hawaii, a place I always wanted to go but never thought I'd be able to get to.
From Bia User to Co-Founder
My name is Elizabeth, and I am Co-Founder of Bia. I came across an early version of Bia while working through my own phobia recovery and became one of its first users. I was already seeing a therapist, but once I added daily guided-exposure practice with Bia the impact on my recovery was immediate. I've since partnered with Willy to leverage my health-care background to build and expand Bia, and it's been incredibly meaningful to see the tool help others just as it helped me.
How it Works
How it Works
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Learn the how and why of your phobia. Your phobia is not your fault.
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Personalize your journey and set your goals.
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Learn researched techniques for overcoming fear of flying.
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Practice new skills in a safe environment.
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Track your progress on lessons, exercises, and major milestones.
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No tricks, traps, or surprises of any kind.
Partners and Conferences
Bia is built in collaboration with leading academic researchers and found at national clinical conferences.
ADAA 2026 Symposium Presentation
NASP 2026 Miniskills Presentation
A Team of Experts
Licensed psychologists, clinical counselors, and research scientists. Decades of treatment experience across all age groups.
Ready to start?
Choose your path to recovery
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Frequently Asked Questions
Is it possible to overcome fear of flying?
Yes. Research shows, recovery from phobia is possible. You don't have to settle for life with phobia.
What does it mean to overcome a phobia?
Imagine a life where phobia does not influence your decisions. Where you can go where you want, eat what you want, and do what you want without anxiety, or fear.
Can I use Bia by myself?
Yes. Bia is designed to work as a self-guided tool. It provides a personalized recovery plan, interactive lessons, and step-by-step guided exercises for practicing evidence-based recovery techniques.
Can I use Bia with a therapist?
Yes. Bia works great along side therapy. Your therapist can use our provider portal to personalize your recovery plan, assign custom exercises, and monitor your progress.
We can help you connect with a therapist near you. Get Connected
I am nervous to try it.
We built Bia to lower the barrier to the path of recovery. Bia never tricks, traps, or forces you in any way. The journey is built of small, incremental steps. You control the pace and order of your journey.
How long does it take?
Individual sessions on Bia are short and take 5 to 15 minutes. Bia builds a personalized step-by-step journey based on your unique needs, so completing the full journey is different for everyone. Typically, a journey includes over 55 exercises and 19 lessons across 9 milestones.
How much does it cost?
Bia is free to try. A subscription is required to unlock your full journey. If you are using Bia with a therapist, you may be eligible to receive Bia for free as part of your treatment. Ask your therapist today.
If you have an HSA/FSA plan, you can use it to purchase Bia by first receiving a letter of medical necessity from our partner, Flex. Use HSA/FSA
I have a flight in 2 weeks. Can Bia help in time?
Yes, Bia includes accelerated pre-flight programs for 2-week, 1-week, and 24-hour timelines. The full recovery takes longer; the immediate program reduces in-flight distress.
What about the actual safety risk?
Flying is statistically the safest form of transportation by a wide margin. Bia provides the actual data, your brain needs facts, not reassurance.
Is Bia a replacement for therapy?
No. Bia is a personalized guided tool for learning about and practicing exposure. It can be used with, or without, the aide of a therapist, but Bia does not replace the use of a traditional therapist.
Other resources.
Here are some other resources that might be helpful:
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