A phobia is an intense fear of a specific object, situation, or activity. A phobia is when the fear response is disproportionate to the actual danger of a situation. Unlike general anxiety, a phobia centers around a particular subject or trigger and leads to significant distress and avoidance behavior. Phobias are common and impact up to 12% of the population. Phobias can limit education, work opportunities, social relationships, and participation in daily life. People may go to great lengths to avoid their feared objects or situations, sometimes restricting their lives significantly.
Individuals with phobia often recognize that their fear is excessive. This awareness alone does not make phobia something that can be 'toughed' out. Phobia is a disorder that requires thoughtful, intentional treatment in order to reduce safety and avoidance behaviors and replace them with new behaviors.
Bia is a step-by-step interactive phobia recovery program. We use the gold-standard evidence-based approach (graduated exposure therapy) adapted to specific phobias and delivered as small daily exercises. There are never any tricks, traps, or surprises. You are in control every step of the way. Each supported phobia gets its own structured program: emetophobia, panic disorder, agoraphobia, social anxiety, contamination OCD, school phobia, school performance anxiety, separation anxiety, flying phobia, with support for custom phobias through our automated guided process. Bia is powered by a novel guided-exposure algorithm that adapts to your needs in real time, ensuring you are always getting effective practice. Bia is built by people with phobia along side therapists and researchers.
Our clinical approach: exposure-based recovery, adapted to your specific phobia
Research shows, you can take your life back from phobia. The same mental process that causes phobia can be used to unlearn it. You deserve a life free of phobia.
Research shows phobia can be overcome in small, incremental steps.
Bia's mission is to make phobia recovery accessible to all by lowering the barrier to getting started and encouraging follow through. You are in full control of the pace and order of your journey, from the comfort of you own home. With Bia, you will learn essential concepts - why phobias form and how they can be unlearned, and practice new skills in a safe environment.
If you are currently in therapy, Bia can be a great tool to help you apply your skills and track your progress. If you are not in therapy, Bia is an easy way to start on your journey and explore what is possible.
Fear is a natural emotion we all feel. A phobia is when this fear response is disproportionate to the situation and negatively impacts our quality of life. Fear becomes a phobia when it dictates decisions you wouldn't otherwise make.
Bia is based on evidence-based approaches of Cognitive Behavioral Therapy, Exposure and Response Prevention, and Acceptance and Commitment Therapy. These methods are proven to be highly effective in treating phobia, OCD, and other forms of anxiety.
It is very common to feel that your fear is special and treatment wont work. You will find that anxiety is less about the specific fear and more about the choices we make in response to this fear. This puts us in control of our recovery and also means we can use the same skills and techniques regardless of what specific thing we are afraid of. That said, Bia uses specially built lessons and exercises for each condition to help you build skills specific to your needs.
Bia lets you switch your condition at anytime. We recommend you choose the condition that is most impactful to your quality of life and address that one first. This will help you build skills that will generalize to all areas of life.
Here are some other resources that might be helpful: