Bia is your step-by-step guide to overcoming phobia and taking your life back.
Based on researched techniques, get started in just a few minutes, learn new skills, and track your progress.
How emetophobia shaped what Bia is today
Bia started with emetophobia. William, our founder, lived with the phobia for 27 years before finding the structured-exposure approach that finally moved the needle. Every other phobia program in Bia is built on the same clinical engine that worked for him: small, paced, daily exposures to the specific stimuli your brain has flagged as dangerous.
This photo was my first time ever on a boat, something I had avoided for over 27 years. I loved it.
I Believe You Can Recover
Hello, my name is Willy, founder of Bia. I suffered from emetophobia for most of my life and know first hand the misery and loneliness it can cause. During my recovery I built a tool to track my progress and help me practice. Over four years this tool transformed into Bia, now used by people around the world. I'm happy to share I have recovered from phobia and I believe you can too.
Enjoying my first trip to Hawaii, a place I always wanted to go but never thought I'd be able to get to.
From Bia User to Co-Founder
My name is Elizabeth, and I am Co-Founder of Bia. I came across an early version of Bia while working through my own phobia recovery and became one of its first users. I was already seeing a therapist, but once I added daily guided-exposure practice with Bia the impact on my recovery was immediate. I've since partnered with Willy to leverage my health-care background to build and expand Bia, and it's been incredibly meaningful to see the tool help others just as it helped me.
How it Works
How it Works
01
Learn the how and why of your phobia. Your phobia is not your fault.
02
Personalize your journey and set your goals.
03
Learn researched techniques for overcoming emetophobia.
04
Practice new skills in a safe environment.
05
Track your progress on lessons, exercises, and major milestones.
06
No tricks, traps, or surprises of any kind.
Partners and Conferences
Bia is built in collaboration with leading academic researchers and found at national clinical conferences.
ADAA 2026 Symposium Presentation
NASP 2026 Miniskills Presentation
A Team of Experts
Licensed psychologists, clinical counselors, and research scientists. Decades of treatment experience across all age groups.
Ready to start?
Choose your path to recovery
+
Frequently Asked Questions
Is it possible to overcome emetophobia?
Yes. Research shows, recovery from phobia is possible. You don't have to settle for life with phobia.
What does it mean to overcome a phobia?
Imagine a life where phobia does not influence your decisions. Where you can go where you want, eat what you want, and do what you want without anxiety, or fear.
Can I use Bia by myself?
Yes. Bia is designed to work as a self-guided tool. It provides a personalized recovery plan, interactive lessons, and step-by-step guided exercises for practicing evidence-based recovery techniques.
Can I use Bia with a therapist?
Yes. Bia works great along side therapy. Your therapist can use our provider portal to personalize your recovery plan, assign custom exercises, and monitor your progress.
We can help you connect with a therapist near you. Get Connected
I am nervous to try it.
We built Bia to lower the barrier to the path of recovery. Bia never tricks, traps, or forces you in any way. The journey is built of small, incremental steps. You control the pace and order of your journey.
How long does it take?
Individual sessions on Bia are short and take 5 to 15 minutes. Bia builds a personalized step-by-step journey based on your unique needs, so completing the full journey is different for everyone. Typically, a journey includes over 55 exercises and 19 lessons across 9 milestones.
How much does it cost?
Bia is free to try. A subscription is required to unlock your full journey. If you are using Bia with a therapist, you may be eligible to receive Bia for free as part of your treatment. Ask your therapist today.
If you have an HSA/FSA plan, you can use it to purchase Bia by first receiving a letter of medical necessity from our partner, Flex. Use HSA/FSA
Will I have to vomit?
No. You do not have to vomit to overcome emetophobia. Bia does not ask you to do this. There are no tricks, traps, or surprises. You are in control each step of the way. With Bia, you will learn about anxiety and practice new skills in incremental steps.
I've had emetophobia for decades. Is recovery still possible?
Yes. Research shows that recovery is possible despite decades of living with phobia. The brain is incredibly good at re-wiring with evidence, which our guided exercises will help you build.
What if my fear is specific to myself, or to others? Will this work for my specific fear?
It is very common to feel that your fear is special and treatment wont work. You will find that anxiety is less about the specific fear and more about the choices we make in response to this fear. This puts us in control of our recovery and also means we can use the same skills and techniques regardless of what specific thing we are afraid of. That said, Bia uses specially built lessons and exercises for each condition to help you build skills specific to your needs.
Can I do this if I'm pregnant or have morning sickness?
Yes. Bia includes modules specificity designed for parents and expecting parents.
Is Bia a replacement for therapy?
No. Bia is a personalized guided tool for learning about and practicing exposure. It can be used with, or without, the aide of a therapist, but Bia does not replace the use of a traditional therapist.
Other resources.
Here are some other resources that might be helpful:
Need help or want to get in touch?
